My journey so far

I studied Virtual Reality, programming and digital art in the late 90's in Stockholm, Sweden. VR wasn't that big back then so I ended up working as a designer in the booming digital industry just before the big crash in the year 2000. After almost 15 years at agencies such as Moonwalk/Starring, Tewonder and Söderhavet I took the big step of starting my own agency called Friend of mine with an old friend and fellow designer. In the summer of 2015 I decided to start my own business as a freelance graphic designer, Art Director and illustrator. I have since then worked with clients such as Inera, 1177 Vårdguiden, UMO, Sollentunahem, Telia Company, H&M, Registercentrum, Företagsuniversitetet and collaborated with agencies such as Knowit, Sublime, Antrop among others.

With a passion for education

Since 2012 I'm part of the Steering Group Committee for Design Lead at Hyper Island. Design Lead is a one year program that mainly addresses creatives that are already in the industry. Our job in the steering group is to make sure the students gets the skills and knowledge needed to get a job - or to create their own job for that matter.

I really enjoy being involved in education in different ways and have given lectures at schools such as Hyper Island, Berghs School of Communication, Konstfack and Linköpings Universitet. I also mentor students and young creatives as much as I can - it's incredibly inspiring to be a part of talented peoples lives, if only for a short period of time before they set off for new adventures.

I am the co-founder of the up-skill plattform UXUI.se - a place where digital designers can continue to build on their expertise with new skills.

Power in equality

In 2007 I founded She Creatives of Sweden together with Karin Ernerot - a network for female creatives. Within a couple of years we had more than 1500 members and chapters in Stockholm, Malmö, Gothenburg, Jönköping and Oslo. Back then there was no forum for female creatives to inspire, strengthen and lift each other so we saw it as our mission to be the energy to boost many creatives needs. Apart from having a mailing list and a Facebook group, we arranged many talks and to me those were the best - so full of energy and inspiration! 

I truly believe that we made a difference in changing the narrative - female creatives were no longer competing with each other; instead they were inspiring, boosting and helping each other to new carrier opportunities, new valuable connections and new confidence. There would always be someone who had your back and you were no longer alone. The power in (female) networking is amazing!