I’m a senior strategic designer, passionate about addressing real-world issues with design practices such as service design, UX and brand design as well as with circular business tools. I prioritize collaboration and put the team first. Always curious and eager to grow.
As a leader, I believe that each team member contributes significant value. Always making sure that the team goals aligns with the overarching business goals and with the courage to challange those when needed. I have a deep understanding of the design craft, which provides me with a real grasp of the challenges that arise.
As a designer, I see the process as a collaborative effort; where diverse perspectives and user needs meet to solve real problems with clarity and purpose. My curiosity drives me to explore new tools and methods, always with a focus on creating meaningful and accessible experiences. I balance the design craft with strategic thinking, staying close to the details while aligning decisions with both user needs and business goals.
