I’m a senior strategic designer, passionate about addressing real-world issues with design practices such as service design, UX and brand design as well as with circular business tools. I prioritize collaboration and put the team first. Always curious and eager to grow.

Recent work

As a leader, I believe that each team member contributes significant value. Always making sure that the team goals aligns with the overarching business goals and with the courage to challange those when needed. I have a deep understanding of the design craft, which provides me with a real grasp of the challenges that arise.

As a designer, I see the process as a collaborative effort; where diverse perspectives and user needs meet to solve real problems with clarity and purpose. My curiosity drives me to explore new tools and methods, always with a focus on creating meaningful and accessible experiences. I balance the design craft with strategic thinking, staying close to the details while aligning decisions with both user needs and business goals.

As a sustainability advocate, I balance my extensive experience in design methodology with tools from circular economy practices to explore and find ways to turn linear processes into circular ones. It’s not just about extending the life of products, but also about addressing residual flows—which can in turn generate new revenue streams. Good for the planet, good for business.